Update - Our team aligned with the carriers on a proposed solution covering how the privacy policy, terms of use, and Marketing SMS disclosures are presented. As we moved through the process, one of the carriers shifted its position and is now requiring separate affirmative consent for both transactional and marketing SMS messages. We are actively working to ensure the legal basis for that transactional SMS requirement, as our goal is to minimize friction during lead capture while also scaling SMS opt-in capabilities across the domestic system.
An internal cross-functional team that includes Legal, Brand/Conversion, and Operations is aligned on the issue and actively working toward a solution. The team plans to resubmit an updated approach asap.
We understand the impact this has on clubs that rely on SMS as a key communication channel, and we appreciate your patience while we work through the carrier requirements and approval process. We will continue to share updates as additional information becomes available.
Aug 04, 2026 - 11:27 CDT
An internal cross-functional team that includes Legal, Brand/Conversion, and Operations is aligned on the issue and actively working toward a solution. The team plans to resubmit an updated approach asap.
We understand the impact this has on clubs that rely on SMS as a key communication channel, and we appreciate your patience while we work through the carrier requirements and approval process. We will continue to share updates as additional information becomes available.
Aug 04, 2026 - 11:27 CDT
Update - The Purpose Brands team is awaiting final confirmation from Twilio, the service that supports SMS messaging through Club OS.
We will provide another update once additional information is available.
Thank you for your continued patience.
Jul 09, 2026 - 10:06 CDT
We will provide another update once additional information is available.
Thank you for your continued patience.
Jul 09, 2026 - 10:06 CDT
Monitoring - The updated SMS opt-in language is now live on all Anytime Fitness website lead forms across the United States as of June 15, 2026.
Our team has submitted the updated solution to Twilio, the messaging platform used by Club OS, for review and confirmation. We expect this process to take at least 1–2 more weeks and are actively working to expedite where possible. We'll provide an update if anything changes.
Once confirmed, SMS texting will be restored for impacted locations. No action should be needed from clubs once restored.
For the full context on what changed and why, see the Franchise Notice: Updated SMS Opt-In Language to Meet Industry Regulations - https://resourcecenter.sebrands.com/af/blog/2026/06/sms-opt-in-language-updated-to-meet-industry-regulations
Jun 22, 2026 - 15:34 CDT
Our team has submitted the updated solution to Twilio, the messaging platform used by Club OS, for review and confirmation. We expect this process to take at least 1–2 more weeks and are actively working to expedite where possible. We'll provide an update if anything changes.
Once confirmed, SMS texting will be restored for impacted locations. No action should be needed from clubs once restored.
For the full context on what changed and why, see the Franchise Notice: Updated SMS Opt-In Language to Meet Industry Regulations - https://resourcecenter.sebrands.com/af/blog/2026/06/sms-opt-in-language-updated-to-meet-industry-regulations
Jun 22, 2026 - 15:34 CDT
Investigating - A subset of locations is temporarily unable to send SMS text messages due to updated industry compliance requirements.
This only affects locations that:
-Opened on or after January 26, 2026
-Did not have SMS texting set up before January 26, 2026
Locations that had SMS texting set up before January 26, 2026 are not affected.
Our team has submitted a proposed solution to Twilio, the messaging platform used by Club OS.
Once Twilio confirms the solution meets the new requirements, we will release an update to restore SMS texting for impacted locations.
Thank you for your patience as we work through this change.
May 27, 2026 - 14:00 CDT
This only affects locations that:
-Opened on or after January 26, 2026
-Did not have SMS texting set up before January 26, 2026
Locations that had SMS texting set up before January 26, 2026 are not affected.
Our team has submitted a proposed solution to Twilio, the messaging platform used by Club OS.
Once Twilio confirms the solution meets the new requirements, we will release an update to restore SMS texting for impacted locations.
Thank you for your patience as we work through this change.
May 27, 2026 - 14:00 CDT
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Scheduled Maintenance
Scheduled Maintenance - Remaining Domestic Clubs - Access Control Firmware v92 Release Aug 10, 2026 11:00 - Aug 13, 2026 11:00 CDT
What’s Happening:
This maintenance window covers all remaining domestic clubs. Minnesota and FAC clubs are included in a separate release window beginning August 3, 2026, with deployment occurring over a rolling 72-hour period.
We are deploying Firmware v92 as part of the staged rollout of this access control upgrade. This release provides security and system updates designed to keep access control devices current and support future improvements. Deployment for each phase will occur over a rolling 72-hour window.
When:
All Remaining Domestic Clubs
Begins: Aug 10th at 11:00 AM CT
Rolling Window: 72 hours from start time
Impact:
Devices may update at different times within the 72-hour window.
No extended downtime is expected.
Clubs can continue operating normally throughout the maintenance period.
What You Need to Do:
No action is required. Devices will update automatically. Our teams will monitor performance and device health throughout each 72-hour deployment window.
If issues persist after the update please report them through your standard support channel.
Posted on Aug 03, 2026 - 16:10 CDT
This maintenance window covers all remaining domestic clubs. Minnesota and FAC clubs are included in a separate release window beginning August 3, 2026, with deployment occurring over a rolling 72-hour period.
We are deploying Firmware v92 as part of the staged rollout of this access control upgrade. This release provides security and system updates designed to keep access control devices current and support future improvements. Deployment for each phase will occur over a rolling 72-hour window.
When:
All Remaining Domestic Clubs
Begins: Aug 10th at 11:00 AM CT
Rolling Window: 72 hours from start time
Impact:
Devices may update at different times within the 72-hour window.
No extended downtime is expected.
Clubs can continue operating normally throughout the maintenance period.
What You Need to Do:
No action is required. Devices will update automatically. Our teams will monitor performance and device health throughout each 72-hour deployment window.
If issues persist after the update please report them through your standard support channel.
Posted on Aug 03, 2026 - 16:10 CDT
Scheduled Maintenance: ABC Fitness Aug 22, 2026 20:00 - Aug 23, 2026 06:00 CDT
The ABC Fitness Technology Team will perform scheduled maintenance on ABC Fitness.
Maintenance Window: August 22, 2026, 8:00 PM CDT through August 23, 2026, 6:00 AM CDT
Impact: During this planned maintenance window, all ABC Fitness services and products will be unavailable.
We appreciate your patience and understanding while this work is completed.
Posted on Jul 21, 2026 - 15:50 CDT
Maintenance Window: August 22, 2026, 8:00 PM CDT through August 23, 2026, 6:00 AM CDT
Impact: During this planned maintenance window, all ABC Fitness services and products will be unavailable.
We appreciate your patience and understanding while this work is completed.
Posted on Jul 21, 2026 - 15:50 CDT