SMS Texting Temporarily Unavailable for Subset of Locations

Incident Report for Anytime Fitness

Update

The Purpose Brands team is awaiting final confirmation from Twilio, the service that supports SMS messaging through Club OS.

We will provide another update once additional information is available.

Thank you for your continued patience.

Posted Jul 09, 2026 - 10:06 CDT

Monitoring

The updated SMS opt-in language is now live on all Anytime Fitness website lead forms across the United States as of June 15, 2026.

Our team has submitted the updated solution to Twilio, the messaging platform used by Club OS, for review and confirmation. We expect this process to take at least 1–2 more weeks and are actively working to expedite where possible. We'll provide an update if anything changes.

Once confirmed, SMS texting will be restored for impacted locations. No action should be needed from clubs once restored.

For the full context on what changed and why, see the Franchise Notice: Updated SMS Opt-In Language to Meet Industry Regulations - https://resourcecenter.sebrands.com/af/blog/2026/06/sms-opt-in-language-updated-to-meet-industry-regulations

Posted Jun 22, 2026 - 15:34 CDT

Investigating

A subset of locations is temporarily unable to send SMS text messages due to updated industry compliance requirements.

This only affects locations that:
-Opened on or after January 26, 2026
-Did not have SMS texting set up before January 26, 2026

Locations that had SMS texting set up before January 26, 2026 are not affected.

Our team has submitted a proposed solution to Twilio, the messaging platform used by Club OS.

Once Twilio confirms the solution meets the new requirements, we will release an update to restore SMS texting for impacted locations.

Thank you for your patience as we work through this change.

Posted May 27, 2026 - 14:00 CDT

This incident affects: Partners (Club OS).